Boutique social-media strategy for thought leaders.

A senior partner who gets your brand and protects the voice that makes you, you. Strategy and judgment, handled end to end.

Trusted by bestselling authors, entrepreneurs, motivational speakers, doctors & more
The new reality

Experts now have to be media companies.

Reach is the business

Book deals, speaking fees, course launches, and fundraising increasingly hinge on the size and engagement of a personal audience.

Conversion is invaluable

A founder's reach and ability to convert audiences shapes hiring, sales pipeline, and the capital they can raise.

Personal brands need a plan

Experts know they must show up online — and almost universally hate it, do it inconsistently, or hand it to a junior who flattens their voice.

The wedge is positioning, not posting.

Why the usual options fall short

You've likely tried the alternatives.

DIY or a junior hire

It eats your week — or flattens your voice

You do it yourself and it consumes your time, or you hand it off and lose the thing that makes you, you.

Inconsistent & off-voice
The better way

Criate Social

A senior partner who gets your brand and understands your voice. Strategy and judgment, handled end to end.

Senior, and in your voice
Big agencies

Built for consumer brands

Expensive, impersonal, and processed through layers that never quite sound like you.

Costly & impersonal
What we do

We help authors, thought leaders, and founders build the audience their work deserves — through a proven, trademarked framework.

The wedge is positioning, not posting.
Who we partner with

Experts whose reputation is their business.

01

Authors & thought leaders

NYT-list authors, keynote speakers, and podcast hosts who care deeply about their voice and have an audience worth stewarding.

02

Founders & executives

Seed-to-Series-B founders and leaders building a personal brand that drives hiring, sales, and fundraising.

03

Experts in the spotlight

First-time authors, academics going mainstream, and executives becoming public for the first time.

How it works

What working together looks like.

01 — Capture

Your voice, documented

We study your past content to build a documented voice guide, so everything sounds unmistakably like you.

02 — Strategy

A plan with intent

We use our signature framework to build a plan tied directly to your specific goals.

03 — Create

A pipeline, not a scramble

We draft content in your voice — a repeatable system, never a weekly fire drill.

04 — Measure

Work that compounds

Monthly reviews against your goals and quarterly recalibration. The results build on themselves.

How we work together

Three ways to engage.

Start here

Brand Strategy Intensive

$10,000
flat · 2–3 weeks

A complete personal-brand playbook: positioning, voice & messaging guide, content pillars, platform strategy, a 90-day calendar, and a metrics framework.

Most popular

Managed Personal Brand

$5,000
per month · 6-mo minimum

Done-with-you to done-for-you social. Strategy, ghostwritten content in your voice, calendar management, engagement guidance, and monthly analytics.

For a big moment

Launch Sprint

$8,000
per sprint · 60–90 days

A time-boxed push around a moment that matters: a book launch, funding announcement, course drop, or keynote. Higher intensity, higher impact.

Case study

A #1 New York Times bestselling author & personal-development leader.

The challenge

A world-class brand with a large, loyal audience — but social was a broadcast channel, not a growth and revenue engine.

The opportunity: turn reach into a bigger, more qualified email list, higher-converting launches, and one consistent voice across every channel.

Our approach

1
Built an analytics-based engagement framework

Every decision — format, hook, cadence, platform mix — tied to performance data, turning output into a compounding feedback loop.

2
Owned content as Creative Director

Social became the creative spine of the business, informing newsletters, podcasts, live talks, and paid ads.

3
Tied social directly to sales

Led digital campaign strategy across every major launch, building social into the conversion path for flagship offers.

4
Engineered lead capture

Designed a lead-magnet strategy that converted organic reach into owned audience at scale.

The results

Durable, owned audience — driven by data, not paid amplification.

+500K
follower growth
+105%
reach
+62%
views
33%+
of launch revenue from organic social

Beyond the numbers

Tens of thousands of new email subscribers. Social became the leading source of opt-ins for the flagship webinar funnel — and the hooks and scripts built for social were adopted as the company's core brand voice, company-wide.

Why clients choose us

Why experts trust us with their name.

Proven at the top

Our playbooks were built running social for bestselling brands — and we bring them to your work from day one.

Senior, start to finish

You work directly with a senior strategist who's done this at the highest level — never a rotating junior team.

Your voice, protected

We capture and safeguard what makes you sound like you, so nothing ever goes out off-key or generic.

A handful of partners

We take on only a few partners at a time, so your brand always gets senior attention.

Criate Social

Let's build the audience your work deserves.

We take on a handful of partners at a time. If your reputation is the product, let's talk about turning it into owned audience, authority, and revenue.